Comments on: Scarcity And The Fear Of Loss http://www.internetinfluencemagic.com/scarcity_and_the_fear_of_loss/ Using Cialdini's "weapons of influence" in marketing and blogging Thu, 11 Mar 2010 10:53:08 +0000 http://wordpress.org/?v=2.3.3 By: Gideon Shalwick http://www.internetinfluencemagic.com/scarcity_and_the_fear_of_loss/#comment-86 Gideon Shalwick Wed, 12 Sep 2007 05:53:35 +0000 http://www.internetinfluencemagic.com/scarcity_and_the_fear_of_loss/#comment-86 Hey Paul Yeah, that's a real interesting aspect of human nature. I saw it in full swing about a week ago. I was doing a workshop on Entrepreneurship in New Zealand, and just before I left, I decided to grab a few copies of my latetst book, Truckloads of Leads (http://www.TruckloadsOfLeads.com) During the workshop, I talked a little bit about my book and how it could help them get more leads etc. Then I mentioned that I only had a limited number of copies with me and that people at the workshop could get a copy at a discount, but only if they purchased it while I was there. It turned out that 25% of the class rushed to the front of the class at the end of the presentation, and purchased my new book. Not a bad conversion rate if you ask me! And it gave me some extra cash that allowed me to take my wife out for a nice meal and a few other things. But I really did not do anything fancy at all - once again just proof that this stuff really works! Talk soon! Gideon Shalwick Hey Paul

Yeah, that’s a real interesting aspect of human nature. I saw it in full swing about a week ago. I was doing a workshop on Entrepreneurship in New Zealand, and just before I left, I decided to grab a few copies of my latetst book, Truckloads of Leads (http://www.TruckloadsOfLeads.com)

During the workshop, I talked a little bit about my book and how it could help them get more leads etc. Then I mentioned that I only had a limited number of copies with me and that people at the workshop could get a copy at a discount, but only if they purchased it while I was there.

It turned out that 25% of the class rushed to the front of the class at the end of the presentation, and purchased my new book. Not a bad conversion rate if you ask me! And it gave me some extra cash that allowed me to take my wife out for a nice meal and a few other things.

But I really did not do anything fancy at all - once again just proof that this stuff really works!

Talk soon!

Gideon Shalwick

]]> By: Franck Silvestre http://www.internetinfluencemagic.com/scarcity_and_the_fear_of_loss/#comment-85 Franck Silvestre Sat, 08 Sep 2007 09:45:56 +0000 http://www.internetinfluencemagic.com/scarcity_and_the_fear_of_loss/#comment-85 Yeah, I just experienced this fear of loss with my wife. She can't afford to lose... Maybe it works better than women? Read the rest of the story on my blog: <a href="http://mynetmarketingland.com/blog/2007/09/how-scarcity-and-fear-of-loss-can-boost-your-income/">Scarcity & Fear of Loss Story</a> Franck, The Body Guard Marketer. Yeah, I just experienced this fear of loss with my wife. She can’t afford to lose… Maybe it works better than women?

Read the rest of the story on my blog: Scarcity & Fear of Loss Story

Franck,
The Body Guard Marketer.

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