Do you like stories? Do you ever find yourself listening, with rapt attention, to someone who can tell a great story?

Copywriters say you should “tell a story” when selling. Well, I’d go even further and say, tell a story whenever you want to influence and persuade.

Ebay Pokemon Cards StoryHere’s a brilliant example of this, as an Ebay auction for a set of Pokemon cards, and what I love so much about this example is the lady in question appears not to be have been aware of just how brilliant it was! I don’t know if the lady you’re about to hear from has taken a copywriting course, but she can certainly tell a story. Who’d have thought shopping could be quite so traumatic?…

LOT OF POKEMON CARDS THAT MY KIDS TRIED TO SNEAK BY ME

I’m selling a bunch of Pokemon cards. Why? Because my kids sneaked them into my shopping cart while at the grocery store and I ended up buying them because I didn’t notice they were there until we got home. How could I have possibly not noticed they were in my cart, you ask? Let me explain.

You can read the rest of the story on her Ebay auction here. If the auction is no longer available, I’ve saved a copy (without the graphics) here for posterity.

At the time of writing this post, the bid was over $100, with 44 bids and a whopping 110,000 hits to her auction - and there’s still 4 hours to go.

It’s just a Pokemon cards set, nothing more. What I particularly love about her is that she expresses the exact same sentiment!

And $40.00??? What are you guys nuts? There’s nothing special about these cards. Are you bidding on them thinking I’ll be a famous author someday?

Clearly it’s not just about the Pokemon cards. It’s about a woman and her incredible shopping adventure with her six children. (Seven if you count the husband.)

So rather than me yapping on, let’s have a discussion about it. Why do you think this worked (or not)? What do you like about it? What can we learn?

The comments are open…

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