Posted by Paul Hancox as General
Do you like stories? Do you ever find yourself listening, with rapt attention, to someone who can tell a great story?
Copywriters say you should “tell a story” when selling. Well, I’d go even further and say, tell a story whenever you want to influence and persuade.
Here’s a brilliant example of this, as an Ebay auction for a set of Pokemon cards, and what I love so much about this example is the lady in question appears not to be have been aware of just how brilliant it was! I don’t know if the lady you’re about to hear from has taken a copywriting course, but she can certainly tell a story. Who’d have thought shopping could be quite so traumatic?…
LOT OF POKEMON CARDS THAT MY KIDS TRIED TO SNEAK BY ME
I’m selling a bunch of Pokemon cards. Why? Because my kids sneaked them into my shopping cart while at the grocery store and I ended up buying them because I didn’t notice they were there until we got home. How could I have possibly not noticed they were in my cart, you ask? Let me explain.
At the time of writing this post, the bid was over $100, with 44 bids and a whopping 110,000 hits to her auction - and there’s still 4 hours to go.
It’s just a Pokemon cards set, nothing more. What I particularly love about her is that she expresses the exact same sentiment!
And $40.00??? What are you guys nuts? There’s nothing special about these cards. Are you bidding on them thinking I’ll be a famous author someday?
Clearly it’s not just about the Pokemon cards. It’s about a woman and her incredible shopping adventure with her six children. (Seven if you count the husband.)
So rather than me yapping on, let’s have a discussion about it. Why do you think this worked (or not)? What do you like about it? What can we learn?
The comments are open…
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