I came across something impressive the other day, and it got me thinking - if you did this with your customers, sites, and blogs… just imagine the kind of loyalty you’d build.

Here’s what impressed me…

I’d just installed the Criteo AutoRoll plug-in on my site - it’s the red thing on my sidebar that says, “More Blogs”. I decided to go on a little adventure, and check out a few of the sites - one of which happened to be Blogozine, because it was one of the blogs listed.

I started to read a post regarding this plug-in - after all, I wanted to see what someone else thought of it. (Yes, I was looking for social proof. I am, after all, 97% human. There’s also a lesson in customer behaviour there, too.)

I went to add a comment to the post, being the very sociable person that I am, and here’s what I saw at comment number 1 in the post:

Thanks for spreading the word about AutoRoll to your readers, Dee!

If you have any questions or comments about the widget, then please feel free to contact me!

Brandon Watts
Criteo Evangelist
18 July 2007 08:23

I admit, I was amazed. Criteo get it. They have an evangelist! In the world of internet influence magic, Criteo are the Penn and Tellers. By supporting their client’s use of their product, they are reassuring them that they made the right decision - and are moving towards converting their clients into evangelists themselves.

Magic! Hats off to Criteo. For their marketing efforts, their free widget deserves one more plug.

Criteo are spreading their word… how are you spreading yours?

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