Over the past few weeks we’ve already seen many examples of social proof on this blog, but so far most of them have been about improving perception. Now let’s tackle a more direct question for marketers and bloggers: Can social proof be used to boost your sales?

The answer is a loud and bold YES. And […]

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Have you ever decided against eating in a restaurant just because their parking lot was empty? Chances are, you’ve at least hesitated about going in. Have you ever been drawn to a club or bar, just because there was a large queue waiting to get in?
If either of these describes something you’ve experienced, then you’ve […]

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Women, which of the two guys in the picture do you find more attractive?
According to Ben Jones and his colleagues at the University Of Aberdeen in Scotland, you’re likely to find the guy on the left more attractive. Here’s why…
They showed pairs of male faces to 28 women, who were asked to rate their attractiveness. […]

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Here’s a fun experiment to try - one that could even earn you $50: Stand on a busy sidewalk, pick an empty spot in the sky, and stare at it for a full minute. Most likely, what will happen is this: most people will walk past without glancing up, and virtually no one will stop […]

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The Internet is a remarkable medium. Don’t you think?
It allows you and me to reach out to other people virtually anywhere in the world.
It enables us to publish our thoughts instantly, sell our products to a global market, or just chat about the latest Paris Hilton incident.
And yet, because everyone has the ability to do that, what tends to happen is […]

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