We’re all familiar with the concept of scarcity - we experience it enough times in our lives. Yet most of us don’t realize just how much of a powerful influence it is. It’s one of Cialdini’s six “weapons of influence” - along with social proof, liking, reciprocation, commitment and consistency, and authority.
The scarcity principle tells […]
How To Create “Influence Magic” On The Internet
19 Jul
Posted by Paul Hancox as Authority, Commitment and Consistency, General, Liking, Reciprocation, Scarcity, Social Proof
The Internet is a remarkable medium. Don’t you think?
It allows you and me to reach out to other people virtually anywhere in the world.
It enables us to publish our thoughts instantly, sell our products to a global market, or just chat about the latest Paris Hilton incident.
And yet, because everyone has the ability to do that, what tends to happen is […]
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