Thanks for visiting InternetInfluenceMagic.com.

My name is Paul Hancox, and I’ve been marketing on the Internet since 1998, when I founded a humour ezine called The Mouthpiece, which eventually grew to over 160,000 subscribers.

I wrote my first ebook in 1999 called 51 Steps To Mega Traffic, which showed webmasters how to generate lots of traffic to their site using free or low-cost traffic generating methods.

After acquiring Robert Cialdini’s book Influence: Science and Practice, and learning about the 6 laws of influence, I taught myself programming and decide to write a series of scripts that would help my fellow marketers to market using these laws.

In 2001 I wrote Viral Refer PRO, at the time a revolutionary tell-a-friend script which could reward people based on the number of friends they referred, and reward those friends when they responded. The initial referrer could even send a reminder, if the friend didn’t respond!

Shortly after, I wrote Dynamic Updater PRO, which enabled people to syndicate their content via Javascript - this was before RSS feeds became all the rage.

In 2003 I launched Sales Page Master PRO, which was used by some of the top marketers and copywriters like Michel Fortin. It had three main functions: (1) split testing, so you could run multiple versions of your sales page to find out which one was the most effective; (2) Dynamic Deadlines, where you could set deadlines on your offers, tailored to each individual, or quantity deadlines (i.e. only 49 left before the price increases), and fixed deadlines (where you could increase the price or expire an offer at a certain date); (3) Feedback Seekers, where you could gather feedback from people anonymously.

My latest script (2007) is Traffic Personalizer, where you can create tagged messages and use them to display personalized messages on your site.