In my last post I introduced you to BlogRush, the brand new blog syndication network by John Reese. However, in this post I want to share with you the deeper lessons behind the launch of BlogRush, which will become the next big thing in the blogosphere. Let me explain why I say that with virtual […]

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I don’t usually get excited about the launch of a new blog network. After all, who needs yet another MyBlogLog or BlogCatalog? There’s only so many of these I can put on my site, after all!
However, when John Reese recently announced his new network, I knew there had to be something different about it. After […]

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You’d think giving away $100 bills would be easy, wouldn’t you? Well, you’d be wrong. Take a look…
Mike Enlow, an internet marketer, ran an experiment to literally give away $100 bills! He set up a site offering the money, promoted it on search engines and through advertising, and left the site up for several months:
Not […]

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We’re all familiar with the concept of scarcity - we experience it enough times in our lives. Yet most of us don’t realize just how much of a powerful influence it is. It’s one of Cialdini’s six “weapons of influence” - along with social proof, liking, reciprocation, commitment and consistency, and authority.
The scarcity principle tells […]

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