Here’s a fun experiment to try - one that could even earn you $50: Stand on a busy sidewalk, pick an empty spot in the sky, and stare at it for a full minute. Most likely, what will happen is this: most people will walk past without glancing up, and virtually no one will stop […]

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OK, as promised a few posts ago, here’s one more example of the law of reciprocity in action, before we move on to “social proof” - what a fun ride that will be!
In the meantime, this particular example had me go, “Wow!” because it had reciprocity and word-of-mouth built-in.
Terry Dean recently wrote on his blog about the […]

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I came across something impressive the other day, and it got me thinking - if you did this with your customers, sites, and blogs… just imagine the kind of loyalty you’d build.
Here’s what impressed me…
I’d just installed the Criteo AutoRoll plug-in on my site - it’s the red thing on my sidebar that says, […]

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In the last post I promised to give you an example of the law of Reciprocation in action - here’s a great one, which you can apply right now to get massive responses to your requests for feedback, in any format… whether verbal, or on the Internet.
It’s well known that surveys are a great way […]

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Every culture on the planet seems subject to this law: It’s the law of reciprocation. The rule says that when people do us a favour, we feel obligated to give something back in return.
Even our language reflects this rule: when we say, “I owe you one” or “much obliged”, we really do mean it, don’t […]

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The Internet is a remarkable medium. Don’t you think?
It allows you and me to reach out to other people virtually anywhere in the world.
It enables us to publish our thoughts instantly, sell our products to a global market, or just chat about the latest Paris Hilton incident.
And yet, because everyone has the ability to do that, what tends to happen is […]

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